Unique collection for Elpi
Nicknamed “Elpi,” the Elpistostege watsoni is a complete, one-of-a-kind fossil that was found in Miguasha National Park. This outstanding discovery is now the park’s pride and joy.
“King Elpi” has become a veritable emblem for the park, meriting his own collection of tie-in products, both unifying and educational. W Communication took up the challenge of creating these products.
Our first idea was to make use of the complete fossil’s unique shape, since it was discovered in several parts. We therefore created a series of wood coasters, each one naturally revealing a part of the specimen.
Then, we developed a complementary collection of products and clothing with Elpi’s image: some funny, others educational, and all of them unique.